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Local search is aimed at local businesses that have a physical business such as a shop or restaurant. It helps to establish an online presence even if the do not currently have a website. The business can make use of profiles on major search engines such as Google, Bing and Yahoo. You can also use other local sites such as Yelp, InsiderPages, Best of the Web Local and Foursquare.
Local Search MarketingThese profiles can rank for keywords related to your business e.g. pizza Mission Beach thus helping a searcher to connect with your business. Its important that you fill out as much information on the profiles as possible so that the search engines can fully understand what your business is about. Add lots of photos and videos to make the profiles customer oriented. If you have coupons include these too so that you motivate the searcher to make the sale.


The key to a successful local search campaign is to find geo centric keywords that will bring traffic to your business. If you have a website it should be optimized for these keywords and content developed that reflects your local expertize. Mentions of your business on other sites (citations) show your importance and are vital for search engine authority.

If you look upon local search as an extension of your business networking you will be able to continually build upon your efforts. Ask associated businesses and community members for citations. Become social with your efforts through Facebook, Twitter and Google+. Ask customers for reviews on review sites such as Yelp. Continually work at your local search services and you should see many rewards.